Controlling link equity distribution: With nofollow backlinks, you can control how your website’s link equity is distributed, preventing it from being passed to low-quality or irrelevant websites. Cons: Not directly improving search rankings: Nofollow backlinks don’t pass link equity, so they don’t have a direct impact on your search ...A dofollow link is a type of hyperlink that, when clicked on by a user, instructs search engines to continue following from one page to the other. This means that a dofollow links pass along “link juice” or “link equity” in the eyes of Google and other search engines. Dofollow links are an important element of SEO as they are used by ...The bottom line – any link that is clearly an ad or sponsored should use “sponsored” or “nofollow.”. These changes go into effect today. The three link attributes – sponsored, ugc and ...Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow tag for untrusted content and paid links. If you have text link ads on your site, make sure they’re tagged as NoFollow. Further Reading. Debate: DoFollow vs. NoFollow Links via Blogussion; DoFollow FAQ via PageRushNov 11, 2020 · The nofollow tag is a hint to Search Engine Crawlers which outbound links should not be followed. Nofollow links show how much a content publisher trusts URLs from other websites that it cites as a source. Also, nofollowed links cannot be used in the Search Engine deems the nofollow tag used correctly for PageRank flow. A natural link profile will contain both follow and nofollow links, so don’t dismiss nofollow links as useless. You need some of both. 2. Nofollow links are irrelevant when it comes to visitors: an actual person reading a blog post is likely to be unaware of whether your link is follow or nofollow, and will still click on it if they’re ..."Nofollow Link" มันคืออะไร ทำไมพวกมันถึงสำคัญ มีผลกับ SEO หรือไม่ อย่างไร บทความนี้จะอธิบายทุกสิ่งที่คุณจำเป็นต้องรู้เกี่ยวกับ "โนฟอลโลว์ ลิงก์"In recent years, the Indian government has been taking steps to streamline various administrative processes and make them more efficient. One such initiative is the linking of PAN ...More than 14 years after Google introduced the nofollow attribute, it added two other link attributes to the family. On September 10, 2019, Google introduced two new types of link attributes in September 2019: sponsored and UGC (user-generated content). This caused a major shakeup for the SEO world and changed many companies’ …These links will make no difference in search engine rankings, and no link juice will be given to these nofollow links. Why NoFollow Links Exist. NoFollow links exist for a good reason, to protect search engines from spammers. In the early days of Google’s algorithm, nofollow links did not exist. The algorithm prioritized quantity over …The True Value of NoFollow Inbound Links for SEO & Beyond. There's a common saying among marketers and SEOs that not all links are created equal. Similar to how a Nobel Peace Prize is a much bigger deal and much more prestigious than, let's say, first place in an eighth grade spelling bee contest, certain links are seen as more credible …Nofollow links are a way to tell search engines not to pass any authority or ranking to the linked pages. In this complete guide, you will learn what nofollow links are, why and when you need to use them, and how to add them to your WordPress website. Whether you want to avoid penalties, protect your affiliate links, or control your …Stack Overflow Public questions & answers; Stack Overflow for Teams Where developers & technologists share private knowledge with coworkers; Talent Build your employer brand ; Advertising Reach developers & technologists worldwide; Labs The future of collective knowledge sharing; About the company03. 'Nofollow' Links - Engage on Social Media and Forums: Platforms like Quora, Reddit, YouTube, and industry-specific forums offer plenty of scopes to add links to your website. While these are typically 'nofollow' links, they can direct traffic to your website and even lead to indirect 'dofollow' link opportunities! 04.As we’ve talked about, there are other benefits to links, such as someone clicking through to your website, which is still the case with a nofollow link. This position changed slightly in 2019 when Google announced that they would be widening how they interpret links with the nofollow attribute, as well as introducing two new attributes:@alex: dont get me started, LOL. I'm sure it would be but everytime I've tried it, I've got 4 times more code and it never works exactly right.samliew (webflowexpert.com) July 6, 2017, 12:44am 2. Custom Attribute on element. Add Name “rel”, Value “nofollow”. 10 Likes. GMP July 6, 2017, 12:52am 3. Exactly the answer I wanted. Thank you very much samliew. I can’t seem to find anything in the forum or in the help documentation that shows an example of adding nofollow tags.Feb 1, 2024 · Relevant to <form>, <a>, and <area>, the nofollow keyword tells search engine spiders to ignore the link relationship. The nofollow relationship may indicate the current document's owner does not endorse the referenced document. It is often included by Search Engine Optimizers pretending their link farms are not spam pages. noopener But, the possible influence of nofollow links on ranking can’t be neglected. Google’s algorithm is complex. Although not declared openly, it secretly boosts nofollow links from high authority sites. But why is …3. Phân biệt link nofollow và link dofollow. Liên kết nofollow không truyền giá trị SEO. Khi một trang web có một liên kết nofollow, nó thông báo cho các công cụ tìm kiếm rằng họ không nên theo dõi hoặc đánh giá giá trị SEO của liên kết đó.Look for the “rel” attribute in the highlighted anchor (<a>) tag. If the “rel” attribute is present and its value contains “nofollow”, then it is a NoFollow link. The code should look like this: If the “rel” attribute is absent, or if its value doesn’t contain “nofollow”, then it is not a NoFollow link.In the world of digital marketing, capturing leads and growing your email list is essential for building a successful business. The traditional method of using sign-up forms on web...Các link nofollow cũng là một phần của natural link profile và giá trị to lớn nhất mà chúng mang lại là có thể đem đến cho bạn nhiều lượng traffic hơn hẳn những link follow. Khi nào nên và không nên sử dụng nofollow? Nên sử dụng.10 Dec 2020 ... How to Add Nofollow Links in WordPress the Easy Way. The easiest way to add nofollow links in WordPress is by using the AIOSEO plugin. AIOSEO is ...Jan 30, 2020 · Los enlaces o links no seguidos - nofollowed - son hipervínculos que tienen un atributo rel con el valor “nofollow.”. Dichos enlaces no influyen en la clasificación de los motores de búsqueda de la URL de destino porque Google no transfiere PageRank o anchor text a través de estos enlaces. Nofollow Links May Lead to Dofollow Links. The biggest advantage of using nofollow links is the resulting dofollow links. Many people may be of the opinion that nofollow links have little value to your website. However, the impact can be huge. Authority websites may limit the links to your site as follows.Backlinks are critical to your Google ranking. It’s the Follow links that you want to work hard for, because those are the ones that help your site to gain Google authority and rank higher. In contrast, a …The easiest way to check if a link is a nofollow link is to view the HTML code of a web page and look for the “<a href” HTML tag. If you can find the attribute “rel=”nofollow” between the opening <a> and …To use this plugin: Step 1: Go to the plugins area of the WordPress admin panel. Step 2: Click the “Add New” button on the top left. Step 3: Search for “Title and Nofollow for Links.”. Step 4: Install and activate the plugin. Step 5: This modifies the link control in the WordPress editor by adding the nofollow control.Jul 29, 2023 · Controlling link equity distribution: With nofollow backlinks, you can control how your website’s link equity is distributed, preventing it from being passed to low-quality or irrelevant websites. Cons: Not directly improving search rankings: Nofollow backlinks don’t pass link equity, so they don’t have a direct impact on your search ... In the world of online gaming, branding and marketing play a crucial role in attracting and retaining players. One effective way of promoting your Blox Fruit Crew is by linking you...Nofollow links seem to pass little SEO value, especially if the links are from related/relevant websites. Google may equally use anchor text from nofollow backlinks in their algorithm. Benefits of Nofollow Links. Let’s now look at some of the countless benefits of nofollow links. I bet you might not know some of them:4 Jan 2021 ... What should I consider when inserting external links on my website or blog? If you have a link to another website and want Google to recognize ...As you can notice from the above image, the link also includes the nofollow attribute. Since version 5.3, WordPress automatically adds nofollow and ugc to links in the comments. WordPress adds both nofollow and ugc, considering the search engines that might support only the nofollow attribute. Hence WordPress includes both nofollow …When you link to another website from yours, by default the links will be dofollow links. Nofollow links, on the other hand, do not pass link juice or authority to the linked website. So the main difference between the two is that nofollow links don’t pass any link juice to the other website, while dofollow links do.As we’ve talked about, there are other benefits to links, such as someone clicking through to your website, which is still the case with a nofollow link. This position changed slightly in 2019 when Google announced that they would be widening how they interpret links with the nofollow attribute, as well as introducing two new attributes:Dofollow links directly improve SEO because they share link juice whereas nofollow links only have indirect SEO value. However, it’s important to note that on March 1, 2020, Google started treating nofollow link tags as a hint for the purposes of crawling and indexing content in the search engine and not as a directive.Basically, nofollow tells Google that you don’t want it to perceive you as supporting a particular site just because you link to it. There are a number of similar link attributes that help Google understand the intent behind a link, including attributes for labeling sponsored and user-generated content (many of which can be added via Schema ...As we’ve talked about, there are other benefits to links, such as someone clicking through to your website, which is still the case with a nofollow link. This position changed slightly in 2019 when Google announced that they would be widening how they interpret links with the nofollow attribute, as well as introducing two new attributes:"Nofollow Link" มันคืออะไร ทำไมพวกมันถึงสำคัญ มีผลกับ SEO หรือไม่ อย่างไร บทความนี้จะอธิบายทุกสิ่งที่คุณจำเป็นต้องรู้เกี่ยวกับ "โนฟอลโลว์ ลิงก์" A dofollow link is any link with no “nofollow,” “UGC,” or “sponsored” attribute. Dofollow links can be followed by search engine crawlers and transfer link equity to the linking site, which influences the page rankings. You should also note that when there is a page-level “nofollow” meta directive, all links on that page ... The nofollow attribute was used in the past to tell search engines to simply ignore a link. Google would not crawl these links and did not pass value through them. Their treatment of nofollow links changed in 2020 and now it’s more complicated. They treat nofollow as a hint, which means they can choose to crawl and pass value through them, or ... Mar 2, 2024 · A nofollow link is an attribute in the tag that tells Google to ignore the link when crawling the page. It often uses in comment sections, forums, and, more recently, sponsored links. It is essential because links have a significant impact on search engine rankings. And whether you establish internal or external links, this tells Google that ... Learn what nofollow links are, how they differ from dofollow links, and when to use them on your website. Find out how Google processes nofollow links and …Here are the steps you can follow: Identify the nofollow link you want to fix. Click on the link to open the link editor. In the link editor, locate the “rel” attribute and remove the “nofollow” value. Save the changes. Repeat the process for all the nofollow links you want to .Nofollow (rel=“nofollow”) is a link attribute that instructs search engine crawlers not to follow the link and thus not to crawl the linked page. The nofollow links do not …A link-detached property or house is a term given to residential units that share no common walls with another house or dwelling. They are, however, typically linked together by a ... The nofollow keyword indicates that the link is not endorsed by the original author or publisher of the page, or that the link to the referenced document was included primarily because of a commercial relationship between people affiliated with the two pages.4.8 Links — HTML5 Learn the difference between nofollow and dofollow links, why they matter for SEO, and how to check and use them correctly. Find out the common scenarios for …A nofollow link is a type of HTML link that includes a rel=”nofollow” attribute. This tells search engines like Google not to pass on link equity or ranking … 03. 'Nofollow' Links - Engage on Social Media and Forums: Platforms like Quora, Reddit, YouTube, and industry-specific forums offer plenty of scopes to add links to your website. While these are typically 'nofollow' links, they can direct traffic to your website and even lead to indirect 'dofollow' link opportunities! 04. Nov 11, 2020 · The nofollow tag is a hint to Search Engine Crawlers which outbound links should not be followed. Nofollow links show how much a content publisher trusts URLs from other websites that it cites as a source. Also, nofollowed links cannot be used in the Search Engine deems the nofollow tag used correctly for PageRank flow. Affiliate marketing has become one of the most popular ways to make money online. By promoting affiliate links, you can earn a commission for every sale or lead generated through y...It automatically set all external links to “nofollow” in website content. Seo friendly. Plugin Functionality: 1) Activate it from backend and ...Nofollow sẽ giúp việc hạn chế của việc spam content gắn link vô tội vạ của các SEOer vào những bài viết hoặc bình luận không liên quan. Giá trị của link nofollow sẽ rất thấp so với dofollow thậm chí 1 link dofollow bằng 100 link nofollow. Không vì thế mà phủ nhận giá trị của ... The nofollow keyword indicates that the link is not endorsed by the original author or publisher of the page, or that the link to the referenced document was included primarily because of a commercial relationship between people affiliated with the two pages.4.8 Links — HTML5 28K. READS. Google announced a major change to how nofollow links are counted. Previously nofollow links were treated as a directive, meaning Google obeyed the nofollow, period. Starting today ...Jan 30, 2020 · Los enlaces o links no seguidos - nofollowed - son hipervínculos que tienen un atributo rel con el valor “nofollow.”. Dichos enlaces no influyen en la clasificación de los motores de búsqueda de la URL de destino porque Google no transfiere PageRank o anchor text a través de estos enlaces. Nofollow links can drive traffic to your website, which can lead to better rankings, more leads, and more conversions. Nofollow links help build brand awareness by exposing more people to your business and products. Nofollow links help normalize your link profile, making it look more natural and less suspicious to Google. A nofollow link is a link that tells Google to ignore it and not use it for ranking purposes. Learn why you should use nofollow links, how to add them in …What is a No Follow Link? A no follow link is a link that does not count as a point in the page’s favor, does not boost PageRank, and doesn’t help a page’s …Nofollow links do not pass link juice since the bots will not crawl them. Link juice is a way to explain the authority that certain dofollow links pass. For example, a link from the New York Times has a lot of authority to pass good link juice or link equity.Apr 11, 2022 · Your link will look 100% normal in the Visual tab, but the nofollow attribute will remain. You can perform a similar process to add nofollow links in other areas that use the WordPress text editor, like a Text widget. For more discussion on nofollow vs dofollow links, check out our SEO checklist post. Today, we’re answering the question, what is a nofollow link? In this quick tutorial about nofollow vs dofollow links, I’ll also break down how to make a nofollow link, when you should use nofollow links on your blog—and the difference between nofollow and dofollow links. What is a Nofollow Link?Nofollow links do not pass link juice since the bots will not crawl them. Link juice is a way to explain the authority that certain dofollow links pass. For example, a link from the New York Times has a lot of authority to pass good link juice or link equity.Creating a URL link is an essential part of any digital marketing strategy. Whether you’re linking to a page on your website, an article you wrote, or a product you’re selling, hav...The basic definitions: nofollow, links, and crawl budget What is the “nofollow” tag? The nofollow attribute is an HTML tag that allows you to direct search engine bots’ crawling. With the nofollow tag, you can decide which of the hyperlinks on the pages will be followed by the bots crawling your website and which ones will not. If you ...Apr 11, 2022 · Your link will look 100% normal in the Visual tab, but the nofollow attribute will remain. You can perform a similar process to add nofollow links in other areas that use the WordPress text editor, like a Text widget. For more discussion on nofollow vs dofollow links, check out our SEO checklist post. The main difference between dofollow vs nofollow links is that dofollow links pass on authority to a website while nofollow links do not transfer PageRank signals. Dofollow links directly improve SEO because they share link juice whereas nofollow links only have indirect SEO value. Difference Between Dofollow and Nofollow Links …rel="nofollow" is an HTML attribute that allows you to tell Google and other search engines not to pass any SEO value to a specific link. Essentially, as the name suggests, it tells Google’s crawler robots not to “follow” the link. Here are some situations where you might want to use the nofollow attribute for external links:. Sponsored …Links in sponsored posts, sponsored links in non-sponsored posts, and other kinds of sponsored links should use this attribute. You do not need to use both nofollow and one of the other two, because they all mean the same thing. You can use more than one, though, if a link can be appropriately described in both ways.Nofollow Links provide peace of mind against link penalties; Paying for sponsored posts on an authoritative website makes sense. Also, investing in a feature article might tempt you to insert a backlink for readers to visit your website. But as stated, Google flags this practice against their Webmaster Guidelines. And if paying for links ...Nofollow links do not pass link juice since the bots will not crawl them. Link juice is a way to explain the authority that certain dofollow links pass. For example, a link from the New York Times has a lot of authority to pass good link juice or link equity.AMERICAN FUNDS INFLATION LINKED BOND FUND CLASS C- Performance charts including intraday, historical charts and prices and keydata. Indices Commodities Currencies Stocks Provides a link to a help document: license: Provides a link to licensing information for the document: next: Provides a link to the next document in the series: nofollow: Links to an unendorsed document, like a paid link. ("nofollow" is used by Google, to specify that the Google search spider should not follow that link) noopener The Bank of Japan ended eight years of negative interest rates and remnants of its unorthodox policy, making a historic shift away from its focus on reflating growth …4 Dec 2020 ... If the link you want has no highlights or outlines, then it's probably followed. You can confirm this by right-clicking, selecting Inspect ...Nov 21, 2023 · If you want the link to open in a new tab, simply toggle that option on. Once done, just click the ↵ arrow button or press ‘Enter’ on your keyboard to add the link. To add the nofollow attribute to your link, you need to select the block containing your link and then click on the 3 vertical dots icon in the top bar. The Claim: Nofollow Links As A Google Ranking Factor In 2005 , Google partnered with MSN Search and Yahoo to create an initiative to help fight comment link spam. This new initiative was the ...Nov 11, 2020 · The nofollow tag is a hint to Search Engine Crawlers which outbound links should not be followed. Nofollow links show how much a content publisher trusts URLs from other websites that it cites as a source. Also, nofollowed links cannot be used in the Search Engine deems the nofollow tag used correctly for PageRank flow. Here are the steps you can follow: Identify the nofollow link you want to fix. Click on the link to open the link editor. In the link editor, locate the “rel” attribute and remove the “nofollow” value. Save the changes. Repeat the process for all the nofollow links you want to .On your browser, hit right-click and head to “View page source.” Locate the page’s HTML. If there is a rel=” nofollow” attribute, your link is a nofollow. If you do not …Definition. A nofollow link is an HTML attribute ( rel="nofollow") used to instruct search engines that a hyperlink should not influence the ranking of the link’s target in the search …22 Sept 2023 ... Pengertian Nofollow Link. Nofollow Link adalah atribut HTML yang digunakan untuk memberitahu mesin pencari bahwa halaman yang terhubung ...The main difference between dofollow vs nofollow links is that dofollow links pass on authority to a website while nofollow links do not transfer PageRank signals. Dofollow links directly improve SEO because they share link juice whereas nofollow links only have indirect SEO value. Difference Between Dofollow and Nofollow Links …A dofollow link is a type of hyperlink that, when clicked on by a user, instructs search engines to continue following from one page to the other. This means that a dofollow links pass along “link juice” or “link equity” in the eyes of Google and other search engines. Dofollow links are an important element of SEO as they are used by ... 03. 'Nofollow' Links - Engage on Social Media and Forums: Platforms like Quora, Reddit, YouTube, and industry-specific forums offer plenty of scopes to add links to your website. While these are typically 'nofollow' links, they can direct traffic to your website and even lead to indirect 'dofollow' link opportunities! 04. The nofollow attribute was used in the past to tell search engines to simply ignore a link. Google would not crawl these links and did not pass value through them. Their treatment of nofollow links changed in 2020 and now it’s more complicated. They treat nofollow as a hint, which means they can choose to crawl and pass value through them, or ... In today’s digital age, online learning has become increasingly popular. With the convenience and flexibility it offers, many educators are turning to online platforms to deliver t...10 Dec 2020 ... How to Add Nofollow Links in WordPress the Easy Way. The easiest way to add nofollow links in WordPress is by using the AIOSEO plugin. AIOSEO is ...Controlling link equity distribution: With nofollow backlinks, you can control how your website’s link equity is distributed, preventing it from being passed to low-quality or irrelevant websites. Cons: Not directly improving search rankings: Nofollow backlinks don’t pass link equity, so they don’t have a direct impact on your search ...
Links with the "nofollow" value for the rel attribute in the HTML code are identified as the nofollow links.For any links submitted by users via comments, WordPress 1.5 and later automatically applies the nofollow attribute. Please note that using the "ugc" value for user-generated content is another valid way to classify user-supplied …. Mla title page template
In case you are not familiar with the term, NoFollow is a basic HTML tag attached to hyperlinks. It tells the search engine bots not to influence the link target’s ranking on the SEO ladder to which the hyperlink is assigned. This is absolutely crucial for creating quality links on your site and is one of the fundamentals of a good marketing …Nov 6, 2020 · Nofollow is an HTML attribute used to tell search engines not to follow the link to a certain page, while noindex is a meta tag that tells search engines not to index the page at all. When you use a nofollow attribute, search engines will still be aware of the link, but they won’t follow it. A nofollow link is a link with the rel=“nofollow” tag that tells search engines to ignore it. Learn why nofollow links matter, how they differ from dofollow links, and how they can …20. USA. – Top –. Whether they contain DoFollow or NoFollow links, citations are an invaluable source of local authority as well as clicks and calls for all local businesses. Find out how BrightLocal can help you build local citations to dominate local SEO. Get your business listed in all the right places.What Is a Nofollow Link? Nofollow links use the “rel nofollow” tag to direct search engines to ignore the link when crawling the page. Nofollow links don’t usually affect SEO. They don’t pass PageRank to the linked page, and a low-quality nofollow link likely won’t hurt your rankings. How Are Nofollow Links Different Than Dofollow Links?Nofollow links: the 10.6 percent of the backlink world that, still to this day, unfairly receives the cold shoulder. Since their introduction, the relationship nofollow links share with search engines has blossomed.Nofollow link. Nofollow-attributten blev taget i brug af både Yahoo, Bing og Google tilbage i 2005, og meningen med det var at have en attribut, som webmastere kunne benytte til at fortælle søgemaskiner, at de ikke nødvendigvis stoler på det, der linkes til.Samtidig var det også meningen, at attributten skulle benyttes på betalte links.Nofollow links do not pass link juice since the bots will not crawl them. Link juice is a way to explain the authority that certain dofollow links pass. For example, a link from the New York Times has a lot of authority to pass good link juice or link equity.A nofollow link is a link that tells Google to ignore it and not use it for ranking purposes. Learn why you should use nofollow links, how to add them in …I want to check if a directory is exist by using the notExists (Path path, LinkOption... options) and Im confused with the LinkOption.NOFOLLOW_LINKS although after I googled I still not quite get when to use it. Here are my codes: import java.io.*; import java.nio.file.Files; import java.nio.file.*;To use this plugin: Step 1: Go to the plugins area of the WordPress admin panel. Step 2: Click the “Add New” button on the top left. Step 3: Search for “Title and Nofollow for Links.”. Step 4: Install and activate the plugin. Step 5: This modifies the link control in the WordPress editor by adding the nofollow control.To make a link nofollow in WordPress, you will need to click on the link icon, and then select Advanced. Then just tick the appropriate box: Key Differences Between Dofollow And Nofollow Links The key difference between dofollow and nofollow links is that the former pass link equity, also known as link juice, while the latter do not.Learn what nofollow links are, how they differ from dofollow links, and when to use them on your website. Find out how Google processes nofollow links and …Controlling link equity distribution: With nofollow backlinks, you can control how your website’s link equity is distributed, preventing it from being passed to low-quality or irrelevant websites. Cons: Not directly improving search rankings: Nofollow backlinks don’t pass link equity, so they don’t have a direct impact on your search ...When creating email blasts, be sure that your readers are getting all of the information you want to relay to them, while showing that you value their time. One way to do this is t...A nofollow tag is a basic piece of HTML. Appended to a hyperlink, it allows webmasters to control whether search engines follow a link or not. For example, the following URL on a page of another site allows search engines to visit Smart Insights’ website and credit the website with the link; each link is scored by the search engines ...Nov 21, 2023 · If you want the link to open in a new tab, simply toggle that option on. Once done, just click the ↵ arrow button or press ‘Enter’ on your keyboard to add the link. To add the nofollow attribute to your link, you need to select the block containing your link and then click on the 3 vertical dots icon in the top bar. 1 Nofollow Links. 2 Effective Strategies to Boost the Value of Nofollow Links. 2.1 Utilize the Power of Social Media. 2.2 Republish your Content on other Platforms. 2.3 Make use of Quora Contributions. 2.4 Low-Popularity Blogs. 3 Key Takeaway. The presence of nofollow links is important for your website, as they help generate more traffic to ...NoFollow links are commonly used in scenarios where a website can't vouch for the content it's linking to. For instance, comment sections on blogs and forums often include NoFollow links to deter spammers from flooding the site with links. Similarly, paid advertisements and sponsored content should feature NoFollow links to comply with …Look for the “rel” attribute in the highlighted anchor (<a>) tag. If the “rel” attribute is present and its value contains “nofollow”, then it is a NoFollow link. The code should look like this: If the “rel” attribute is absent, or if its value doesn’t contain “nofollow”, then it is not a NoFollow link..